This Easter Cadbury unveiled a range of ‘eco-eggs’ called Cadbury Treasure Eggs, which rather than being sold in a box is simply foil wrapped. The Treasure Eggs represent a reduction of over 75 percent plastic and 65 percent less cardboard than previously used in standard eggs, according to the company.
As well as the new range of eco-eggs, the company has also pledged to cut packaging in its existing range of small and medium boxed eggs.
Cadbury says that the amount of plastic used this Easter will be reduced by 247 tonnes and cardboard by 115 tonnes, saving over 2,000 trees as a result. In total, as a result of the combination of launching the un-boxed Treasure eggs to avoid excessive packaging and reducing packaging on the standard eggs, Cadbury will save 1130 tonnes of packaging this Easter.
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